As there was already a prototype developed it was important to see how users use the app. So I set off to do some guerrilla testing in front of The National Museum of Scotland. We had quite a few willing volunteers to test the app. Users tested the app by going through some tasks that I have set before them and I wrote notes about their experience. Users tested the app on Virtual Reality/Cardboard mode and also on Mobile mode.
Analysis and Recommendation
It was very interesting to see that when users were on the Virtual Reality/Cardboard mode, they didn’t seem to understand where their centre viewpoint was, and therefore couldn’t really interact with the different elements in the app but on the mobile mode, users got it, and because they could click anywhere on the screen they could interact with the different elements in the app. Since all 10 users on Virtual Reality/Cardboard mode had problems with their centre viewpoint, I recommended that on this mode, there must be a visible centre focal point, so users can see where their centre focal point is, but also it highlighted when a user could interact with an element. The team thought it was a good idea and the developers went to work to put it into the prototype.
Testing, testing and more testing
After the developers put my recommendation into the app, I organised a half day internal usability testing with VisitScotland staff who are not involved in the project and also another round of testing in front of The National Museum of Scotland again. I wanted to see if the recommendation put earlier was the right move.
From the several rounds of usability testing, it did seem like the recommendation was the right one! In the first week of launch the app had 13.5k downloads and was featured by Apple on the App Store’s ‘Hot this week’ list. To date the app has more than 60k downloads and has won 3 awards including –
- Scottish Creative Awards 2017
- Scottish Design Awards 2017
- The Hearld Scottish Digital Business Awards 2017