Looking for a Product/UI/UX designer with a hint of coding?

I’m Ray Fong

A Product/UI/UX designer with years of experience working in the public and startup sectors, I also have experience as a Frontend Developer. At the heart of it, I am a problem solver. I work with users and businesses to create beautiful, simple and useful experiences, whether this is on a website or a mobile app.

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Case Studies

Digital Tourism Scotland Website

User Research • Card Sorting • Tree Testing • Information Architecture • Wireframe • Prototyping • Usability Testing

I was in a small agile team charged with the redesign of the Digital Tourism Scotland website. I was in charge of the overall user experience of the site, working with local businesses and external stakeholders to achieve the user and business goals. The finished product increased workshop attendance by 69%.

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Image of case study 1 which is Digital Tourism Scotland website on mobile device and desktop

Experee Website

User Research • Wireframe • Digital Design • Prototyping • Usability Testing • HTML Build

Working with a Backend Developer, I was tasked to redesign the Experee homepage and give it a simple and modern look and feel to help users be inspired and book an experience. The finished product increased experience bookings by 32%.

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Image of case study 2 which is Experee website on mobile device and desktop

ScotlandVR Mobile App

Usability Testing

Working with our external agency, I was in charge of the user experience for this new Virtual Reality app. I conducted extensive usability testing to produce the best experience for the user. The finished product has been featured on Apple’s App Store’s ‘Hot this week’ list and has won 3 awards.

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Image of case study 3 which is ScotlandVR on iOS mobile device and Android mobile device
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